The search is on for the 2023 Gerber Baby – here’s how to apply

(Gray News) – The search for this year’s Gerber baby is on!

Gerber opened the Photo Search contest on Wednesday to kick off the program’s 13-year anniversary.

However, this year, there is a twist – instead of just sending in a photo of your baby, Gerber wants parents to also submit their own baby photos, too.

Gerber’s panel of judges will look for the cutest photos of both parent and baby.

“This year’s program honors the full-circle journey from baby to parent in a fun way, uniquely connecting parents with their little ones,” Angela Madlangbayan, vice president of marketing at Gerber, said in a news release.

The winner will be crowned the 2023 Gerber Baby and will be featured on Gerber’s social media channels and marketing campaigns throughout the year.

The winner will also receive a $25,000 cash prize, baby clothing from Gerber Childrenswear, a year’s supply of Gerber products, and additional prizes from ezpz® and BÉIS Travel.

Gerber will also make a matching $25,000 donation of the winning baby’s cash prize to support March of Dimes’ maternal and infant health programs, which protect the health of families today and for generations to come.

The contest runs through June 10. Babies must be between 0-48 months old.

To apply, fill out the entry form on Gerber’s website here.

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