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Visit Casper shares 2021 travel and tourism impacts on Natrona County

Published: May. 6, 2022 at 4:40 PM CDT
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CASPER, Wyo. (Release) - Along with tourism partners throughout the country, Visit Casper is celebrating National Travel and Tourism Week (NTTW) and the vital role the tourism industry plays in Natrona County. This year’s theme, Future of Travel, will be celebrated May 1 -7, 2022.

“The second-largest industry in Wyoming, travel is a powerful economic engine for Natrona County,” said Amanda Scherlin, Director of Marketing for Visit Casper. “Travelers continue to be drawn to Wyoming and our wide-open spaces, and this week gives us the opportunity to celebrate the far-reaching impact of tourism.”

In 2021, Wyoming welcomed an estimated 10.7 million overnight visitors who spent more than $4 billion throughout the state, while that visitor spending generated $258 million in travel-generated taxes. The travel industry also provided 31,000 jobs in Wyoming, which is a 7.6% increase over 2020.

In Natrona County, the travel and tourism industry includes guided recreation, lodging accommodations, retail shops, food and drink, gas stations, and more.

A few 2021 stats for Natrona County:

· Travel generated 2,490 jobs in Natrona County (5% of Natrona County’s private employment)

· Every $100 spent in Natrona County by visitors generated $34 in employee earnings

· Travelers spent $285.1 million in Natrona County in 2021, which generated $16.3 million in state and local taxes

· Every $100 a visitor spends produces $7 in local and state tax revenues

· Top 10 origin markets for visitors were Colorado, Montana, Texas, South Dakota, Nebraska, Utah, North Dakota, Minnesota, Idaho, and California

The travel forecast remains strong for spring, summer, and fall, as nine out of 10 Americans are planning to travel in the next six months, while two-thirds of those travelers are planning a road trip as part of their vacation.

“We’re continuing to see a strong interest in domestic travel, especially as it relates to road trips,” said Scherlin. “With the 150th anniversary of Yellowstone National Park this summer and Casper’s location along The Road to Yellowstone, we’re well-positioned to welcome travelers.”

In addition to marketing Casper and Natrona County, Visit Casper’s marketing outreach includes traveling responsibly, supporting local businesses, and developing an inclusive community and things to do in and around Wyoming’s second-largest city.

“NTTW has special significance this year as the travel industry looks ahead to a bright future,” said U.S. Travel Association President and CEO Roger Dow. “This NTTW is an opportunity to recognize the collective strength of the U.S. travel industry and how we are rebuilding to be more dynamic, innovative, sustainable, and inclusive in the months and years to come.”

Learn more about Casper at VisitCasper.com.

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