The 2021 Small Market Meetings Conference brought attention to Cheyenne as a business destination

Visit Cheyenne hosts 2021 Small Market Meetings Conference
Visit Cheyenne hosts 2021 Small Market Meetings Conference(Mia Johnson)
Published: Sep. 29, 2021 at 5:29 PM CDT
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CHEYENNE, Wyo. (Wyoming News Now) - Most people travel far and wide to the Cowboy state to experience the Daddy of ‘Em All - Cheyenne Frontier Days. But Visit Cheyenne is working to make the Capitol City more than just a seasonal destination.

The 2021 Small Market Meetings Conference started on Sunday, bringing 100 meeting planners to sleep, dine and drink in our state’s Capitol.

“I’m a firm believer that if I can get somebody to Cheyenne, and they can experience it and see what we got here, that is really going to elevate us in their list of cities that they would consider going forward,” said Jim Walter, Vice President of Visit Cheyenne.

Visit Cheyenne partnered with Little America to show meeting planners what the city has to offer for business destinations. The conference was not only a networking opportunity to show off Cheyenne, but also an instant economic boost.

“That is our goal: to make sure the attendee has an amazing experience while they are here, but also to make sure our businesses are making money from people that are coming from outside of Cheyenne. It’s brand-new money to the community,” said Walter.

The conference kicked-off with a rodeo at frontier park, followed by a downtown dine-around.

Cheyenne’s tourism peaks in the summer, but Visit Cheyenne says the lack of steady tourism in gap seasons can be remedied by hosting 15-20 meetings over the next five years.

“It was part of our Tourism Master Plan that we recently completed. Conventions, meetings and business are an important piece to the puzzle. You think of Cheyenne Frontier Days, those ten days - we are more than just that when it comes to the visitor market here in Cheyenne,” said Walter.

Visit Cheyenne says visitors hardly need convincing when it comes to making the city seem attractive.

“Let Cheyenne speak for itself. We got some really great things happening here. The community steps up and does a wonderful job and gives people a great experience. We sent people home with a lot of memories and a lot of plans to try and figure out how to get back here.”

Walter said local businesses and organizations can reach out to Visit Cheyenne to host events and conferences.

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