Downtown businesses prepare for return of Cheyenne Frontier Days

Published: Jul. 22, 2021 at 6:29 PM CDT
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CHEYENNE, Wyo. (Wyoming News Now) - It’s easy to see the Capital City is all set to go for the 125th Cheyenne Frontier Days. As the event starts this weekend, downtown business owners are looking forward to its return.

“We brought in some new retail items that hopefully will appeal to locals and tourists both. One of the things that we started in June, was we started offering grab and go charcuterie boxes. I’m hoping that will be popular during Frontier Days,” said The Prairie Rose Owner, Heather Schutz.

“We brought in some part time staff to help out and we also invested into a barcoding software, which will help make ringing up customers a lot faster, as opposed to manually typing everything in,” said Red Bison Home Owner, Breck Collier.

Red Bison Home has been a part of Cheyenne since the fall of 2018, so this will be the second CFD it will experience. The Prairie Rose has been in Cheyenne for decades, but Heather Schutz just took over the shop on June 1st. For both owners, business has been booming this summer, and they hope that momentum continues during the 125th “Daddy of ‘Em All.”

“The summertime tourist traffic, as well as the holidays, are what really helps us keep going throughout the whole year. Those are probably the biggest influx of sales for us,” said Collier.

“So far we’ve blown our projections out of the water as far as how busy we’ve been. The locals they still have to live every day lives, in addition to Frontier Days, so I anticipate there will still be birthdays, anniversaries and memorial services, that continue on through Frontier Days and then the tourist traffic as well,” said Schutz.

Both shops offer unique pieces for shoppers, and both owners look forward to providing those experiences for Cheyenne, and visitors.

Speaking of downtown businesses, Boot Barn has been preparing for CFD for months. It has more staff and inventory available for the increased amount of visitors this week. Its Regional Director, Andrea Worden, said they have already seen more customers than in previous years before the kickoff of the event, but are all set for the big week.

“We are so excited to be a part of Cheyenne Frontier Days, and just really add to the Cheyenne experience for those customers or those visitors who are coming in from all over the country to experience what this event is all about.”

Boot Barn will also be operating a shop at the CFD grounds this week, in addition to its two retail stores in Cheyenne. You can find more information on Boot Barn here.

The Prairie Rose will be open Monday through Thursday 9 a.m. to 6 p.m., Fridays from 9 a.m. to 8 p.m., Saturday 9 a.m. to 4 p.m. and Sunday from 1 p.m. to 4 p.m. You can find more information about the shop on its website here.

Red Bison Home is open 10 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday. You can find out more about the shop here.

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