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Visit Cheyenne and Downtown Development Authority announce merger beginning July 1st

Published: Jun. 18, 2021 at 6:06 PM CDT|Updated: Jun. 18, 2021 at 6:09 PM CDT
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CHEYENNE, Wyo. (Press Release) - The Cheyenne Downtown Development Authority (DDA) and the Laramie County Tourism Promotion Joint Powers Board (Visit Cheyenne) Boards of Directors approved a Memorandum of Understanding for the two organizations to merge together beginning July 1, 2021. The decision follows the announcement that the DDA’s Executive Director, Amber Ash, will step down from her position on June 30, 2021.

“It has been an honor to serve as the Executive Director for the DDA.” said Ash,. “Despite the challenges COVID presented, I believe that our downtown community has experienced substantial progress and growth over the past 16 months. This merger is a way to continue the momentum achieved by the DDA while allowing both organizations to combine their talents and resources in order to streamline the services they provide to the community.

The combination of the DDA’s change in leadership along with open positions on both the Visit Cheyenne and DDA Boards of Directors, presented a unique opportunity for a smooth transition allowing both organizations to explore the benefits of the organizational partnership without affecting the regular operations and services provided. Under the MOU, the DDA will be organized to operate as a subdivision of Visit Cheyenne and both Boards of Directors will be blended, operating as a single board while maintaining representation for both organizations. Services that each respective organization provides will not be affected.

“Downtown Cheyenne has been identified as incredibly important in both the Forward Greater Cheyenne Study and the recent Tourism Master Plan for Laramie County,” said Domenic Bravo, President and CEO of Visit Cheyenne. “The combined staff and efforts of both organizations will allow us to focus on downtown opportunities that will enhance the experience for not only local residents but for visitors as well.”

Under the new organizational structure the day-to-day operations of the DDA and Visit Cheyenne will remain unaffected. The opportunity to combine each organization’s resources not only makes the partnership more cost efficient, but also provides valuable support that allows each organization to focus their efforts to better serve their audiences.

The partnership officially begins July 1, 2021, but both organizations are already working together to ensure a smooth transition.

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