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Visit Casper CEO hosts Zoom call to discuss tourism in Casper during National Tourism and Travel Week

Published: May. 4, 2021 at 7:29 PM CDT
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CASPER, Wyo. (Wyoming News Now) - This week is National Tourism and Travel Week, so Visit Casper CEO Brook Kaufman hosted a Zoom call to discuss the future of hosting visitors in Casper.

In 2020, Natrona County welcomed over 627,000 visitors, which was down from one of the top years the county had ever had in 2019.

Kaufman said getting people to come to Casper starts with CNFR, which is back this year in June. During the pandemic, an extension was signed for Casper to continue to host the event for another five years.

The fact that the extension was signed during a pandemic in a year the event wasn’t held was something Kaufman said she’s proud of. “They believe enough in our community and our destination to say we wanna come back. We’re ready to sign another five-year deal,” said Kaufman.

Another important event extension signed earlier in 2021 was the deal to continue hosting state tournaments in Casper. Those state tournaments have an almost $14 million impact on the local economy, which Kaufman said is critical.

“Other communities around the state are coming for us, so that’s going to be on our mind as we continue to walk this contract down through ’26, but then how do we stay competitive,” said Kaufman. “We all know the value of those tournaments.”

Kaufman also talked about the importance of continuing to capture locals. She said this starts by growing local events and engaging people through social media channels like 5150 Local.

“We want residents to help us in our quest to make this the best place it can be,” said Kaufman.

Kaufman also that 81 percent of residents surveyed are open to seeing Casper promoted, so Visit Casper wants to continue to align its goals with the people who live here.

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