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Wyoming Food Bank of the Rockies laser focuses on Wyoming with rebrand

The new name is about two years in the making and deepens the food bank’s roots in Wyoming.
Published: Apr. 2, 2021 at 5:36 PM CDT
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CASPER, Wyo. (Wyoming News Now) - Tony Woodell, director of the previously called Wyoming Food Bank of the Rockies, used to use the word “Harambee,” as a way to rally a group of young baseball players. In Swahili, it means “all pull together,” like a team.

On Friday morning, Wyoming Food Bank of the Rockies made a name change that signifies how much of a team it is with the people of Wyoming.

After unveiling a green sheet with the new name and new logo underneath, Woodell announced, “Food Bank of Wyoming,” in front of his staff and others.

The food bank serves all 23 counties in the state. “The identity ‘Food Bank of Wyoming’ clearly states the boundaries of exactly what we’re doing and clearly identifies the fact that what happens in Wyoming, or what’s raised in Wyoming, stays in Wyoming,” said Woodell.

The name change also came with a new logo with colors representing fresh foods and a growing plant to signifying its roots to nourish a community. There’s also a new mission statement.

“Our new mission is that Food Bank of Wyoming ignites the power of community to nourish people facing hunger,” said Woodell.

Food Bank of Wyoming’s Lead Driver Tim Smith said he “appreciated” the name change because of how clear it makes it that he’s there to help the people of Wyoming.

“I think the people of Wyoming will appreciate it, too,” said Smith. “It tells them exactly who we’re serving and who we’re helping.”

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