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BBB gives tips on how community can continue to support small businesses

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Published: Feb. 18, 2021 at 5:50 PM CST
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CHEYENNE, Wyo. (PRESS RELEASE) - Valentine’s Day has passed and hopefully, you were able to share it with your loved ones in a safe and caring way. The opportunity to show that you care isn’t over though. Many small businesses are coming up on a full year of navigating the COVID-19 pandemic. Some have thrived but many have struggled due to capacity limits, closure orders, and supply chain hiccups. Buying from small businesses is the most direct way to support them, but if you already do or cannot at this time, here are some ways you can show love to your favorite small businesses this month without spending money.

  • Submit a customer review. Positive customer reviews are a powerful way to help a business cut through the noise and stand out to customers. If you have had a recent positive experience with a business, make sure to tell people about it. BBB.org is a great place to start sharing your experiences with other consumers looking for trustworthy businesses.
  • Engage on social media. Social media marketing is a powerful tool for small businesses, but their ability to reach customers depends a lot on the engagement their posts get. By liking, sharing, and commenting on the social media posts of your favorite companies, you not only spread the word to your friends, family, and followers, but also feed the algorithms that decide just how far those posts go.
  • Subscribe to their newsletter. Email is another medium small businesses rely on to reach customers. Subscribing to a business’s email newsletter keeps you up-to-date on new products, special offers, and sales. Even if you do not plan to buy anything based on an email, you probably know someone who would like to take advantage of what’s being offered.
  • Refer your friends and family. Word of mouth remains one of the most powerful ways that businesses gain new customers. If you aren’t in a position to support a business financially, suggesting them personally to someone who can goes much further than a business’s ad or post about them on social media (not that those aren’t helpful).
  • Let them know what you need. If you would prefer to support small businesses but they are not providing the products or services you need, let them know in a respectful and constructive manner. Those suggestions help businesses determine which products to offer or which services to include, or they may be able to point you to another small business that you can support.

Many small businesses have adapted well and COVID-19 vaccines and treatments are showing us the light at the end of the tunnel and hopefully the start of a strong recovery. In the meanwhile, it is important to support your favorite small businesses in any way you can.

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