Visit Casper hosts webinar about the future of meetings and conventions
People travelled less during 2020, and that impacted hospitality and travel businesses everywhere. Visit Casper held a webinar to discuss the impacts of the past year on the industry and what to expect going forward.
CASPER, Wyo. (Wyoming News Now) - Visit Casper was forced to adapt their strategies in 2020 during the COVID-19 pandemic to encourage visitors to town. The city became a destination for people still looking to travel because of its smaller population and outdoor activities, so it was fortunate.
It wasn’t immune to the losses that many places across the globe suffered. To get an idea of what the future might hold, they hosted a webinar with featured guests from the travel industry. Attendees and Visit Casper asked the guests what they estimate for the future.
A common refrain was that travel and in-person meetings should pick up in the fall, but there’s nothing certain. Also, it was a common response that being outdoors and having those experiences would be an advantage.
Senior Vice President of Sales at Visit Tucson Graeme Hughes was one of the featured guests and fielded questions from attendees and Visit Casper. He pointed out that Casper was ahead of everyone in attracting future in person meetings and conventions.
“Casper doesn’t need to rebrand. You see a lot of destinations in this moment trying to redefine what they offer or what they represent to the meeting planning community.” This puts Casper in a unique and enviable positions, according to Hughes.
“The ‘Call of the Wild’ is easy to answer as sort of a brand tag line for Casper, which resonates now more than ever with planners looking for those options outside the four walls of traditional meeting space.”
Hughes, a 30-year veteran of the hospitality industry, was especially upbeat about the future of conventions and meetings. He believes they will rebound, and it’s only a matter of time.
“I think if we stay on the ball and market our destinations and our individual properties, with professionalism and targeted towards the right clients, the meetings business will come back. We’ve found time and time again that there is no substitution for live in-person meetings.”
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