Infectious Diseases Society of America and Ad Council launch “Mask Up, America” campaign for 2021

The logo for the "Mask up, America" campaign launched by the IDSA and Ad Council.
The logo for the "Mask up, America" campaign launched by the IDSA and Ad Council.(Will Thomas)
Published: Jan. 11, 2021 at 5:47 PM CST
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CHEYENNE, Wyo. (Wyoming News Now) - In the New Year, there are a lot of positives when it comes to the fight against the COVID-19 pandemic. Though the future is bright, health experts from the Infectious Diseases Society of America are reminding the nation, it needs to continue doing the little things as we work towards a new normal.

“We know what we can do to slow it down. Those things are things like masking, and the physical distancing, staying home when we’re sick, getting access to testing, and ultimately using a vaccine like we’ve used for so many infectious diseases so, so effectively and the thing that’s really important, and we think about that biology and the fact that it’s just a virus, is the fact that it’s out there, it’s everywhere. It doesn’t matter who you are, it doesn’t matter where you live, in what community it is, it’s gonna happen. It gets out there, it’s everywhere just like many other infectious diseases,” said Dr. John Lynch, an IDSA board member and University of Washington Associate Professor in the Department of Medicine, Division of Allergy & Infectious Diseases.

Can you talk to me about what you would say to people to let them know that this is going to end one day, but we still need to do our part right now?

“If every one of us commits to doing these things, the more normal our lives can be. It’s not like one thing or the other, or in one place or the other, if we all commit to doing some of the things that we know interrupt, biologically plausible things that slow this thing down, we can actually do more. Some people seem to associate the idea of masking and physical distancing as sort of retreating to our homes alone, hunkering down in a place like a bunker. It’s actually the opposite, that’s what we do when things are out of control. If we take the important actions like masking on a large scale, we can actually engage in more normal activities,” said Dr. Lynch.

What’s the end goal and plan for what you hope to accomplish with the “Mask up, America” campaign?

“We really want a national campaign to get behind masking as a really important way to slow the spread of COVID-19. We want to get us back to as close to normal as possible. Everyone who works in my field wants the same for not only you, our patients, our communities, but also our own families and our own lives. So this is really just a way to bring that passion out to the public and to share a clear, unambiguous message that’s based in science, it applies to all of us and it actually enables us to get back closer to that new normal,” said Dr. Lynch.

For more information on the “Mask up, America” campaign, you can read the press release for it below:

“Infectious disease experts are reminding the American public that a new year does not mean new COVID-19 rules, and that even as an emerging number of people gets vaccinated, we must still wear masks to keep ourselves and our loved ones safe.  New outbreaks are reported every day across the country. The Infectious Diseases Society of America (IDSA) is still encouraging people to take safety precautions as COVID-19 hasn’t shown any signs of slowing down. According to IDSA, the consistent use of face masks remains one of the most effective public health measures to curb the spread of disease and help this pandemic subside.

IDSA and the Ad Council have teamed up on “Mask Up, America,” a campaign which encourages people to wear masks in public to stem the ongoing spread of COVID-19. IDSA experts on the front lines battling the COVID-19 global pandemic are uniquely equipped to provide expert guidance and actively call on everyone to “mask up” and help in a historic effort to curb the novel coronavirus.”

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