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Cheyenne native partners with LCCC to bring new “build your brand” program to campus

Published: Nov. 24, 2020 at 6:58 PM CST
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CHEYENNE, Wyo. (Wyoming News Now) - Firestarter Founder and CEO, Frances Reimers, was born and raised in Cheyenne.

“I was born and raised right here in Cheyenne. Grew up here, my family still resides here. My dad is retired Air Guard, my brother is active duty Air Guard, I attended the University of Wyoming so my Wyoming roots run deep,” said Reimers.

Reimers worked in public relations and marketing for years. What she said she noticed was athletes and coaches weren’t getting the support they needed to build their brand. Which is why in 2016, Reimers founded Firestarter.

“I founded my company on the principles of helping them create, grow, manage and protect their brand holistically, to help extend their legacy long after their playing days are over,” said Reimers.

Now Reimers has an old friend at Laramie County Community College. She said they began talking about what she does. After a few more conversations, LCCC’s career center coordinator, Adam Keizer, got involved. Keizer said after learning more, he knew Reimers wanted to make a difference in their students lives.

At the end of January, LCCC will now offer a program called the “Firestarter Personal Branding Program” to its students. Reimers will meet with students once a week and teach them the ins and outs of the brand industry.

“Not only are they going through their academic progress but they’re also learning new skills, and to have somebody of Frances’ caliber, come in and teach our students about a skill that’s so important, especially for their future, they’re not only getting what they need academically, but they’re figuring out what they need for their future and to be a professional within their pathway,” said Keizer.

Keizer and Reimers are excited to bring the opportunity to students and for Reimers, she’s always wanted to give back to the Cheyenne community.

“Any person can write a check or come volunteer their time but I really wanted to create something that had a lasting impact in this community, and not only helped the college, but helped the students in the college and thus extending everybody’s legacy,” said Reimers.

Keizer said the application process for the program is currently open and you can find the website here.

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