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New study shows state high school tournaments’ economic impact on Casper area

Published: Sep. 25, 2020 at 8:44 PM CDT
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CASPER, Wyo. (Wyoming News Now) - According to a Visit Casper study, Wyoming state high school tournaments create an average economic impact of $13,971,464 annually on the Casper area.

“It really touches a lot of different industries and a lot of people. So it benefits lodging, restaurants, retail, attraction, entertainment, people are buying fuel. So it really is this trickle-down effect and it touches so many businesses. It also helps with sales tax collection,” Visit Casper CEO Brook Kaufman said.

“That’s a lot of money and that’s a lot of jobs and it’s very important that we continue to cultivate and continue to maintain those tournaments in our city,” Casper Events Center General Manager Brad Murphy said.

Kaufman said these tourism dollars have an added benefit. It’s new money coming into the community.

“It’s not just money that we keep recirculating with people who live here but it’s actually people who are choosing to come here, or in this case, choosing to follow their kids to a tournament and then they’re here and they spend those dollars,” she said. “So super important to us.”

These tournaments' economic impact also helps offset the nearly $1 million the City of Casper spends each year on the Events Center’s operations.

“The forefathers who built this facility were very forward thinking and to have this type of facility in the center of our state is what needs to really make things happen,” Murphy said.

The study also shows about 4.6 percent of Casper’s tourism business is related to these tournaments, which include basketball, wrestling, volleyball, state track, spirit and marching band.

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